Publicly traded Vimeo, which has around 260 million users, had a rough start to the year, laying off around 11% of its workforce.
You can expect more products like this from our team, as we work to make AI seamless in our product suite and in a way that simplifies video and differentiates end-to-end user journeys.” “AI is a priority for me and my product team because it solves our customer issues, not because it’s the latest technological trend. “We’re clearly only scratching the surface of what AI can accomplish for organizations and the people within them, and I envision a future in which AI knowledge is a prerequisite, not a luxury, to video production,” Alkarmi said.
So too do incumbents like Adobe, which - like Vimeo - see AI as a key ingredient to video editing workflows of the future. A growing number of startups, including Capsule, Descript and Dumme, offer AI-powered video editing tools. That’s probably wise from a competitive standpoint. “Our latest AI-powered workflow reduces those barriers, giving any creator the confidence to actually create videos in one take.”Īlkarmi expects AI to remain a core focus for Vimeo moving forward. “Despite being the most effective way to communicate powerful messages, video production inherently creates a barrier to this preferred communication channel,” Alkarmi told TechCrunch via email.
They’ll be available starting July as a part of Vimeo’s Standard plan, which costs $20 per month (billed annually).Īshraf Alkarmi, Vimeo’s chief product officer, says that the new capabilities are aimed at entry-level video creators - like CEOs, employees and social media managers - who lack the skills, time and resources to achieve the effects that they want to achieve.Īccording to Vimeo’s internal research, 50% of its customers do multiple takes while creating a video, and - of those who reshoot - 25% do over five takes. This week, the company announced a suite of AI-powered tools designed to help users create scripts, record footage using a built-in teleprompter and remove long pauses and unwanted disfluencies like “ahs” and “ums” from the recordings. Vimeo, the video hosting and sharing platform, is embracing AI in a major way.
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